Mariesielle Journal
Practical guides for your jewelry business
Start your collection, price it for profit, and reach the right customers. Explore starting a jewelry business, jewelry marketing, and everyday operations.
Recent Stories
September 16, 2026Operations
Keep Damaged Jewelry Out of Available Inventory
Separate damaged and quality-check jewelry from sellable stock with a hold log, Shopify source guidance, reconciliation examples and a release checklist.
Founder resources
Explore the Journal
Practical guides for starting, marketing, and growing a modern jewelry business. Each category is built around the decisions independent founders make every week.
01
Starting
Business setup, product direction, sourcing, pricing, and first sales.
Browse articles →02Operations
Inventory, fulfillment, customer care, margins, and repeatable systems.
Browse articles →03Marketing
SEO, social content, email, launches, and brand building.
Browse articles →04Growth
Wholesale, retention, analytics, hiring, and scaling with control.
Browse articles →Latest Articles
View all articles →Operations
Keep Damaged Jewelry Out of Available Inventory
Separate damaged and quality-check jewelry from sellable stock with a hold log, Shopify source guidance, reconciliation examples and a release checklist.
Operations
A Jewelry SKU Naming System for Sizes, Metals and Styles
Create unique jewelry SKUs for designs, metals and ring sizes. Includes worked examples, a naming worksheet and a checklist for changing existing codes.
Growth
Essential Steps to Scale Your Jewelry Business
Learn essential steps to scale your jewelry business effectively, ensuring growth, profitability, and sustainable practices.
Marketing
Jewelry Brand Storytelling: Engage Your Customers
Learn how effective jewelry brand storytelling can strengthen customer connections and drive sales.
Operations
Building a Resilient Jewelry Supply Chain
Discover how to build a resilient jewelry supply chain that promotes sustainability, efficiency, and profit. Tips for sourcing and managing suppliers.
Marketing
Email Marketing for Jewelry Stores: Flows, Campaigns and Examples
Build jewelry email campaigns with a welcome series, cart reminders, post-purchase care, sample subject lines, and a four-week newsletter plan.